How to Get the Maximum Score
A perfect 100 requires meeting all criteria below. The score cap is locked at 100 only for Premium accounts — without Premium the maximum is 90 regardless of signals.
Score cap: Unclaimed 85 · Standard Verified 90 · Premium 100
The cap is the ceiling — you can earn every point below but the final score is capped by your tier. A perfect 100 is only possible as a Premium account. Standard accounts max at 90.
| Signal | What's required | Pts | |
|---|---|---|---|
| External reviews | Weighted average ≥ 4.5 across qualifying platforms At least one platform must meet its minimum: Trustpilot 5+ reviews, Clutch 5+, G2 3+, ≥4.0 = 38 pts, ≥3.5 = 26 pts, any score = 14 pts. | 47 | |
| LinkedIn presence | 10,000+ combined followers (company page + founder profile) Both the company LinkedIn page and the founder's personal profile are checked. Their follower counts are added together. Checked by AI — not available via public scraping. | 11 | |
| Web presence & domain age | Active HTTPS website + domain registered 10+ years ago SSL gives 3 pts. Domain age is looked up via RDAP — the official public registry authority. A domain 10+ years old adds 4 pts. Maximum 7 pts total. | 7 | |
| Physical presence | Verified Maps listing (Google, Apple, or Bing) with at least 1 review A verified listing with no reviews earns 5 pts. A Maps URL that confirms but isn't verified earns 4 pts. An address on file with no Maps listing earns 2 pts. Remote/registered-agent addresses are supported. | 8 | |
| Profile completeness | All 8 fields filled Fields: business name, website, description (50+ characters), founder name, email, LinkedIn URL, Maps listing or address, one review platform URL. Score is proportional: (fields ÷ 8) × 7, rounded. | 7 | |
| Press presence | Coverage by 5+ distinct news outlets, or 5 published BMR articles Worldwide news coverage is counted by distinct outlets — coverage on your own website does not count. 3–4 outlets = 3 pts, 1–2 = 1 pt. Alternatively, articles published on your Belkin.Marketing profile earn 1 pt each up to 5 — you get whichever is higher. Many legitimate businesses have no press coverage yet; publishing here is the fastest way to start building a citable footprint. | 5 | |
| Wikipedia & Wikidata | Wikidata entry with matching official website + English Wikipedia article The Wikidata entry only counts if its registered official website matches your business domain — name collisions are excluded. Wikidata alone = 3 pts; a Wikipedia article adds the final 2. | 5 | |
| Premium claim bonus | Premium claim paid — human audit passed +10 points applied automatically when a Premium claim is processed. Stored in the score breakdown as premium_claim. Score cap also rises to 100. | 10 | |
| Total | 100 | ||